About us

The organizations that we work with are based in Tondo, Manila, beside the former Smokey Mountain dump site. Here, families live in poorly maintained housing, under bridges, and in huts built over water with little or no sanitation or safe drinking water. Most of the 70,000 people living in these communities depend on garbage sorting for recyclables for income. Children are an important part of the labor force and drop out from school or have no access at all to education and, in many cases, are malnourished and at risk of abuse.

This is where our Nanays – Filipino for mother – live with their families. They need training and employment so they can provide for themselves and their families. By buying our products, you support them and help them keeping their kids in school.

View from the Purple Centers Foundation in Tondo, Manila - LS

View from the Purple Centers Foundation in Tondo, Manila - LS

Artisans: BYSMP Bless the Children Foundation, Inc.

Our family beach bags and toilletry bags are made by mothers whose children participate in the BYSMP Bless the Children Foundation, Inc. (BCFI) Programs in Tondo (Manila - Philippines).

BYSMP Bless the Children Foundation, Inc. is an NGO supported by Chalice Canada. BCFI is based in the poorer and impoverished quarters of Tondo. BCFI  develops and implements programs for the development of the family where the main focus is children's education and nutrition. There are special programs for children with different abilities. BCFI also implements medical and dental care programs. One of the major achievements of BCFI is its livelihood program, supporting the mothers of the children to be entrepreneurs. Several successful business have been launched, which have increased their incomes and allowed them to provide more food on the table. 

Notadaydream works together with BYSMP Bless the Children Foundation through its livelihood program. Mothers are trained to become seamstresses and bag makers and hence, earn an income for their family.

For more information:

Children at BCFI waiting for lunch - MWPart of the bagmaking team at BCFI after the making of the first successful prototype. Martha on the right. - LS

Children at BCFI waiting for lunch - MW | Part of the bagmaking team at BCFI after the making of the first successful prototype. Martha on the right. - LS


Mabuhay! My name is Martha. I am Dutch. When moving to Manila in 2016 I did a slum tour with Smokey Tours, an organization that trains people from the slums to become tour leaders of the city and earn a living. In this tour I saw naked children, same age as my kids, scavenging dump sites between the stray dogs. I felt the need to act.

I discovered a thriving community of social enterprises and NGO livelihood programs. Being a mother of three myself, I was impressed by the organisations that train mothers – Nanays in the local language – to become artisans so they can earn an income for their families. Not just their situation but their power, the beauty of their craftsmanship and their cultural heritage were remarkable. I wanted to support these women by creating demand for their products. This demand currently is too small, making it difficult for the livelihood programs to be self supporting.

With my corporate background in marketing and product development, the idea for Notadaydream was born.

When embarking on this adventure I met many Filipina entrepreneurs. Their optimism, energy and creativity have inspired me and supported me in setting up this organization. I only just started, but I hope that Notadaydream can be a little step in more exchange between the Netherlands and the Philippines, in knowledge, craftsmanship and products.

I hope you enjoy our products and spread the word. That would help us tremendously to grow and support more families. Thank you.

Martha xx

Partners and supporters


It takes a village to start up a business...  Thank you so much for your support!


  • Bag Design Support & Quality control:  Quarkus – Rebie Ramoso |
  • Photography support: Caroline Kist| Lars Solberg | Edo Ankem | Maud van der Lely | Christelle Flisch
  • Logo Design support: René Kouwenhoven & Miranda Evans
  • Bringing a new view on Manila and its residents: Smokey Tours | www.
  • Advisory board: Pauline Wielens – Maljers | Caroline Henneman – de Vries
  • Logistics support in the Netherlands: Johanna Wielens - Moeskops


And for development support in various ways:

DOT – Monique Wisse -
Vivian Oskam
BPW Makati
Friends & family


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